The Great PayPal Checkout
PayPal realized they were needing to increase awareness of online checkout, and had just the guy to help spread the news. The incentive? Not a small bag of peanuts, but large cash prizes. $10 million up for grabs over 100 days, in fact.
Pay Your Own Way Social
To announce that you can pay your own way—now, later, in one click, anywhere—we launched a campaign with Will Ferrell reworking the iconic Go Your Own Way. On social, we created a series of attention-grabbing videos: One played on the swiping motion to disrupt scroll behavior. While the others played on existing tends — What are you listening to? and What’s in my bag?